{"id":1880,"date":"2018-09-04T12:33:54","date_gmt":"2018-09-04T12:33:54","guid":{"rendered":"https:\/\/wp.xpeedstudio.com\/upturn\/?page_id=1880"},"modified":"2021-03-24T20:10:52","modified_gmt":"2021-03-24T20:10:52","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/moonmarketing.agency\/sk\/social-media-marketing-sk\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1880\" class=\"elementor elementor-1880\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e843f71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e843f71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d4f360\" data-id=\"5d4f360\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85318e4 elementor-widget elementor-widget-xs-heading\" data-id=\"85318e4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"xs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xs-heading text-center\">\n            <h2 class=\"section-title\">Strat\u00e9gia soci\u00e1lnych m\u00e9di\u00ed, ktor\u00e1 prin\u00e1\u0161a <span>v\u00fdsledky<\/span> <\/h2>\n                <span class=\"line\"><\/span>\n    <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-9db7d41 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9db7d41\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50a416a elementor-invisible\" data-id=\"50a416a\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-214160d elementor-widget elementor-widget-heading\" data-id=\"214160d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Soci\u00e1lne siete, bu\u010f ich milujete, alebo nen\u00e1vid\u00edte (alebo ich milujete A nen\u00e1vid\u00edte)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3b31d elementor-widget elementor-widget-text-editor\" data-id=\"1f3b31d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media can help your business tap into new audiences, build brand awareness, help you out with lead generation, customer retention, build trust & great relationships with your target audiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab2200 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fab2200\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checkmark-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Soci\u00e1lna strat\u00e9gia<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checkmark-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Spr\u00e1va soci\u00e1lnych sieti<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-checkmark-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Spr\u00e1va PPC kampan\u00ed<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43c44d5 elementor-tablet-align-center elementor-widget elementor-widget-xs-button\" data-id=\"43c44d5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"xs-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/moonmarketing.agency\/sk\/kontakt\/\" target=\"_self\" class=\"xs-btn btn btn-secondary\">\n\t\t\t\t\t\t<span ><i class=\"\" aria-hidden=\"true\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"xs-button-text\">Konzult\u00e1cia zadarmo<\/span>\n\t\t\t\t\t<\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e69850c animated-slow elementor-invisible\" data-id=\"e69850c\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0156b14 elementor-widget elementor-widget-image\" data-id=\"0156b14\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"561\" height=\"404\" src=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2018\/08\/service-summary-2.png\" class=\"attachment-large size-large wp-image-1503\" alt=\"\" srcset=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2018\/08\/service-summary-2.png 561w, https:\/\/moonmarketing.agency\/wp-content\/uploads\/2018\/08\/service-summary-2-300x216.png 300w\" sizes=\"(max-width: 561px) 100vw, 561px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-6631bc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6631bc4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5b4911a\" data-id=\"5b4911a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc8ca29 elementor-widget elementor-widget-image\" data-id=\"fc8ca29\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"534\" height=\"442\" data-src=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2018\/08\/service-summary-1.png\" class=\"attachment-large size-large wp-image-1502 lazyload\" alt=\"\" data-srcset=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2018\/08\/service-summary-1.png 534w, https:\/\/moonmarketing.agency\/wp-content\/uploads\/2018\/08\/service-summary-1-300x248.png 300w\" data-sizes=\"(max-width: 534px) 100vw, 534px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 534px; --smush-placeholder-aspect-ratio: 534\/442;\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d787d80\" data-id=\"d787d80\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c6b58a animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c6b58a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Soci\u00e1lne m\u00e9dia s\u00fa skvel\u00fdm n\u00e1strojom pre mal\u00e9 a stredn\u00e9 podniky, no ak chcete na soci\u00e1lnych sie\u0165ach uspie\u0165 potrebujete na to vyvin\u00fa\u0165 ve\u013ek\u00e9 \u00fasilie. Vzh\u013eadom na povahu soci\u00e1lnych sieti, mus\u00edte venova\u0165 ove\u013ea viac pozornosti, l\u00e1sky a ochoty zauja\u0165 a zbl\u00ed\u017ei\u0165 sa s va\u0161imi z\u00e1kazn\u00edkmi. V\u010faka dobre napl\u00e1novanej strat\u00e9gii, soci\u00e1lne siete m\u00f4\u017eu ma\u0165 ve\u013ek\u00fd pr\u00ednos pre v\u00e1\u0161 biznis.<\/p><p>K\u013e\u00fa\u010dom je zvoli\u0165 strat\u00e9giu ktor\u00e1 najlep\u0161ie vyhovuje v\u00e1\u0161mu podnikaniu, a zamera\u0165 sa iba na nieko\u013eko k\u013e\u00fa\u010dov\u00fdch kan\u00e1lov. Je prirodzene lep\u0161ie venova\u0165 sa jedn\u00e9mu \u010di dvom ove\u013ea viac, ako spravova\u0165 viacer\u00e9 nedostato\u010dne.<\/p><p>With the above in mind, social media isn\u2019t suited for all businesses. If your target audience isn\u2019t hanging out there, you shouldn\u2019t either.\u00a0 It\u2019s all about understanding who your target audience is, what their wants & needs are, and where you\u2019re going to get the best return on investment for your marketing efforts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-c3a06f2 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3a06f2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26583bc animated-slow elementor-invisible\" data-id=\"26583bc\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed0f84f elementor-widget elementor-widget-xs-heading\" data-id=\"ed0f84f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"xs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<br \/>\n<b>Warning<\/b>:  Undefined array key \"title_align\" in <b>\/data\/8\/4\/843ec3c9-d711-4207-8b8b-4031128e02f5\/moonmarketing.agency\/web\/wp-content\/themes\/seocify\/inc\/shortcode\/xs-heading.php<\/b> on line <b>220<\/b><br \/>\n<div class=\"xs-heading text-\">\n            <h2 class=\"section-title\">Strat\u00e9gia<\/h2>\n                <span class=\"line\"><\/span>\n    <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83ac15b animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"83ac15b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pre ur\u010denie najvhodnej\u0161ej strat\u00e9gie pre v\u00e1\u0161 projekt, mus\u00edme najsk\u00f4r pochopi\u0165 va\u0161e obchodn\u00e9 ciele, a \u010do presne chcete prostredn\u00edctvom soci\u00e1lnych m\u00e9di\u00ed dosiahnu\u0165 nech je to:<\/p><ul><li>Brand awarness<\/li><li>Engagement s cie\u013eovou skupinou pre docielenie z\u00e1ujmu o v\u00e1\u0161 produkt \/ slu\u017ebu<\/li><li>Posilnenie vz\u0165ahov s existuj\u00facimi z\u00e1kazn\u00edkmi<\/li><\/ul><p>Skontrolujeme, ako s\u00fa na tom va\u0161i konkurenti, a tie\u017e zist\u00edme, na ak\u00fdch soci\u00e1lnych m\u00e9di\u00e1ch je va\u0161a cie\u013eov\u00e1 skupina akt\u00edvna. Zameriame sa na nieko\u013eko z nich.<\/p><p>Medzi najpou\u017e\u00edvanej\u0161ie B2B soci\u00e1lne siete patria:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f915aad elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"f915aad\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2021\/02\/facebook-lnkd-colour-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3533 lazyload\" alt=\"Facebook logo\" data-srcset=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2021\/02\/facebook-lnkd-colour-150x150.png 150w, https:\/\/moonmarketing.agency\/wp-content\/uploads\/2021\/02\/facebook-lnkd-colour.png 256w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Facebook<\/h3><p class=\"elementor-image-box-description\">Facebook je vynikaj\u00faci a n\u00e1kladovo-efekt\u00edvny sp\u00f4sob, ako oslovi\u0165 ve\u013ek\u00fa \u010das\u0165 va\u0161ej cie\u013eovej skupiny. Pod\u013ea \u0161tatist\u00edk m\u00e1 Facebook 2,9 miliardy pou\u017e\u00edvate\u013eov (Q1 2021), ktor\u00ed pokr\u00fdvaj\u00fa v\u0161etky demografick\u00e9 skupiny a denne tr\u00e1via na tejto sieti mno\u017estvo \u010dasu. Facebook pon\u00faka ve\u013ea mo\u017enost\u00ed cielenia.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11e8887 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"11e8887\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2020\/12\/social-linkedin-circle-512-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-3389 lazyload\" alt=\"LinkedIn logo circle\" data-srcset=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2020\/12\/social-linkedin-circle-512-150x150.png 150w, https:\/\/moonmarketing.agency\/wp-content\/uploads\/2020\/12\/social-linkedin-circle-512-300x300.png 300w, https:\/\/moonmarketing.agency\/wp-content\/uploads\/2020\/12\/social-linkedin-circle-512.png 512w\" data-sizes=\"(max-width: 150px) 100vw, 150px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">LinkedIn<\/h3><p class=\"elementor-image-box-description\">Linkedln je najlep\u0161ou vo\u013ebou pre B2B marketing vzh\u013eadom na to, \u017ee ide o sie\u0165 ur\u010den\u00fa pre profesion\u00e1lov. Umo\u017e\u0148uje firm\u00e1m priamo oslovi\u0165 jednotlivcov v r\u00e1mci svojej siete, ako aj mimo nej, a spoji\u0165 sa tak priamo s \u013eu\u010fmi, ktor\u00ed zapadaj\u00fa do va\u0161ej cie\u013eovej skupiny. Linkedln m\u00f4\u017ee by\u0165 obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00fd so sol\u00eddnym content pl\u00e1nom \u2013 v\u0161etko je to o poskytovan\u00ed a zdie\u013ean\u00ed u\u017eito\u010dn\u00fdch inform\u00e1ci\u00ed, ktor\u00e9 pom\u00f4\u017eu va\u0161ej cie\u013eovej skupine. Navy\u0161e je to aj vynikaj\u00faci sp\u00f4sob ktor\u00fdm sa m\u00f4\u017eete umiestni\u0165 ako l\u00edder vo va\u0161om niche. Jednou z k\u013e\u00fa\u010dov\u00fdch v\u00fdhod Linkedlnu je mo\u017enos\u0165 cieli\u0165 na z\u00e1ujmy alebo pracovn\u00e9 funkcie, \u010d\u00edm v\u00e1m umo\u017en\u00ed by\u0165 v cielen\u00ed ve\u013emi \u0161pecifick\u00fd.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-63c51f4 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63c51f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d41602\" data-id=\"8d41602\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d29ff8 elementor-widget elementor-widget-xs-heading\" data-id=\"5d29ff8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"xs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xs-heading text-\">\n            <h2 class=\"section-title\">Analytika<\/h2>\n                <span class=\"line\"><\/span>\n    <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf2d8c animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"cdf2d8c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jedn\u00fdm z prv\u00fdch krokov k vytvoreniu social media strat\u00e9gie je vykonanie auditu, ktor\u00fd pos\u00fadi v\u0161etky va\u0161e aktu\u00e1lne profily vr\u00e1tane:<\/p><ul><li><strong>Nastavenia str\u00e1nky \/ profilu:<\/strong> How well do you represent your brand and image with your \u201cabout us\u201d description, images and core messaging? How notable is your call to action, how well are you doing according to customer reviews, and what is your average response rate to comments & enquiries?<\/li><li><strong>Interakcia:<\/strong> Ak\u00fd je v\u00e1\u0161 s\u00fa\u010dasn\u00ed engagement rate?<\/li><li><strong>Frekvencia:<\/strong> Ako \u010dasto uverej\u0148ujete pr\u00edspevky?<\/li><li><strong>Typy pr\u00edspevkov:<\/strong> Ak\u00e1 je rovnov\u00e1ha medzi p\u00fatav\u00fdmi, informa\u010dn\u00fdmi a brand pr\u00edspevkami?<\/li><li><strong>\u0160trukt\u00fara pr\u00edspevkov:<\/strong> Ak\u00fd obsiahly je text v pr\u00edspevku, a ak\u00fd \u0161t\u00fdl a t\u00f3n pou\u017e\u00edvate?<\/li><li><strong>Fan reach & engagement<\/strong>Ak\u00e9 je percento interakcie va\u0161ich fan\u00fa\u0161ikov?<\/li><li><strong>N\u00e1v\u0161tevnos\u0165 webov\u00fdch str\u00e1nok:<\/strong> Pom\u00e1ha va\u0161e \u00fasilie na soci\u00e1lnych sie\u0165ach n\u00e1v\u0161tevnosti v\u00e1\u0161ho webu?<\/li><li><strong>Predaj:<\/strong> Podporuj\u00fa va\u0161e soci\u00e1lne siete predaj? (to indikuje, \u017ee oslovujete spr\u00e1vnu skupinu \u013eud\u00ed)<\/li><li><strong>Riadenie riz\u00edk \/ reput\u00e1cie:<\/strong> Ako r\u00fdchlo a ak\u00fdm sp\u00f4sobom reagujete na pozit\u00edvne a negat\u00edvne koment\u00e1re \/ pr\u00edspevky?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-a4cc4d7 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4cc4d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d46e34\" data-id=\"9d46e34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec896fa elementor-widget elementor-widget-xs-heading\" data-id=\"ec896fa\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"xs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xs-heading text-\">\n            <h2 class=\"section-title\">Optimaliz\u00e1cia<\/h2>\n                <span class=\"line\"><\/span>\n    <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5b9778 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"b5b9778\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Akon\u00e1hle je social media strat\u00e9gia v prev\u00e1dzke, mus\u00ed by\u0165 neust\u00e1le optimalizovan\u00e1, \u010dasom sa mus\u00ed zlep\u0161ova\u0165 a produkova\u0165 lep\u0161ie v\u00fdsledky. Pl\u00e1novanie, automatiz\u00e1cia a identifik\u00e1cia nov\u00fdch pr\u00edle\u017eitost\u00ed s\u00fa k\u013e\u00fa\u010dom ku maximaliz\u00e1cii n\u00e1vratnosti va\u0161ej invest\u00edcii.<\/p><p>Medzi k\u013e\u00fa\u010dov\u00e9 kroky tohto procesu patr\u00ed:<\/p><ul><li><strong>Content kalend\u00e1r:<\/strong> This is going to save a lot of time and effort in the long run. Your content should be relevant and complimentary to your overall marketing strategy, and be a way to build customer trust, loyalty and retention. Share content on broader topics but also specific to your company & products.<\/li><li><strong>Automatizovanie pr\u00edspevkov:<\/strong> Pomocou platformy Hootsuite dok\u00e1\u017eeme va\u0161e pr\u00edspevky napl\u00e1nova\u0165 dopredu a publikova\u0165 v najvhodnej\u0161om \u010dase.<\/li><li><strong>Propag\u00e1cia\/boostovanie pr\u00edspevkov:<\/strong> T\u00fdmto sp\u00f4sobom oslov\u00edme va\u0161ich fan\u00fa\u0161ikov a ich sie\u0165 za minim\u00e1lne n\u00e1klady \u2013 ide\u00e1lne pre pr\u00edspevky z blogov, ktor\u00e9 v\u00e1m zv\u00fd\u0161ia n\u00e1v\u0161tevnos\u0165 str\u00e1nky.<\/li><li><strong>Reklamn\u00e9 kampane:<\/strong> T\u00fdmto sp\u00f4sobom zacielime na nov\u00e9 skupiny lud\u00ed, ktor\u00fd nevyh\u013eadali konkr\u00e9tne v\u00e1s. Cieli\u0165 budeme na tzv. buyer personu - reprezentuje ide\u00e1lneho z\u00e1kazn\u00edka a je vytvoren\u00e1 na z\u00e1klade marketingov\u00fdch v\u00fdskumov a skuto\u010dn\u00fdch d\u00e1t o existuj\u00facich z\u00e1kazn\u00edkoch.<\/li><li><strong>Iniciat\u00edva na udr\u017eanie z\u00e1kazn\u00edka:<\/strong> Najlep\u0161\u00edm sp\u00f4sobom, ako si udr\u017ea\u0165 z\u00e1kazn\u00edkov cez soci\u00e1lne siete, je umo\u017eni\u0165 im vyjadri\u0165 sa, a verejne vyrie\u0161i\u0165 ich probl\u00e9my \/ ot\u00e1zky v \u010do najkrat\u0161om \u010dase, s \u010d\u00edm v\u00e1m samozr\u00e9me pom\u00f4\u017eeme.<\/li><li><strong>Optimaliz\u00e1cia:<\/strong> Ide o snahu zlep\u0161i\u0165 interakciu na webe a metriku konverzie (kampa\u0148, obsah a landing pages) s cie\u013eom zv\u00fd\u0161i\u0165 konverzie a predaj.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-section elementor-top-section elementor-element elementor-element-c7d8633 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7d8633\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fdff758\" data-id=\"fdff758\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fe731c elementor-widget elementor-widget-xs-heading\" data-id=\"4fe731c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"xs-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"xs-heading text-\">\n            <h2 class=\"section-title\"><span>Je \u010das na skvel\u00fd social media marketing!<\/span><\/h2>\n                <span class=\"line\"><\/span>\n    <\/div> \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-808bfc3 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"808bfc3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Po\u010fme sa porozpr\u00e1va\u0165 ako v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165. Vypl\u0148te formul\u00e1r ni\u017e\u0161ie alebo rovno zavolajte na +421 917 373 508 a dohodnite si konzult\u00e1ciu.\u00a0<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f0a35 elementor-widget elementor-widget-elementskit-contact-form7\" data-id=\"03f0a35\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-contact-form7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/sk\/wp-json\/wp\/v2\/pages\/1880#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/sk\/wp-json\/wp\/v2\/pages\/1880#wpcf7-f5-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"contact-from-wraper wow fadeIn\">\n\t<div class=\"xs-from\" id=\"xs-contact-form\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" id=\"xs_contact_name\" aria-invalid=\"false\" placeholder=\"Meno *\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" id=\"xs_contact_email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email *\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" id=\"xs_contact_phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel. \u010d\u00edslo *\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" id=\"xs_contact_subject\" aria-invalid=\"false\" placeholder=\"Predmet\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-group\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea form-control\" id=\"x_contact_massage\" aria-invalid=\"false\" name=\"your-message\">Your Message *<\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"text-center\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary style2\" id=\"xs_contact_submit\" type=\"submit\" value=\"Odosla\u0165\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"sk\"\/><\/form>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Social Media strategy that delivers Social Media Marketing you either love it or hate it (or love it AND hate it) Social media can help your business tap into new audiences, build brand awareness, help you out with lead generation, customer retention, build trust &#038; great relationships with your target audiences. Social Strategy Social Content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template\/template-full-width.php","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing<\/title>\n<meta name=\"description\" content=\"We\u00b4ll help you build brand awareness, increase sales, customer retention, build trust &amp; great relationships with your customers with proven social media strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moonmarketing.agency\/sk\/social-media-marketing-sk\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social 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