{"id":874,"date":"2021-02-25T12:00:48","date_gmt":"2021-02-25T12:00:48","guid":{"rendered":"https:\/\/wp.xpeedstudio.com\/upturn\/?p=874"},"modified":"2021-03-31T07:26:38","modified_gmt":"2021-03-31T07:26:38","slug":"linkedin-marketing-best-practices","status":"publish","type":"post","link":"https:\/\/moonmarketing.agency\/sk\/14-marketingovych-tipov-pre-linkedin\/","title":{"rendered":"14 marketingov\u00fdch tipov pre LinkedIn"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"874\" class=\"elementor elementor-874\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea261f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea261f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a29244a\" data-id=\"a29244a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75648c7 elementor-widget elementor-widget-image\" data-id=\"75648c7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"588\" height=\"496\" src=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2021\/02\/linkedinmarketingservices.png\" class=\"attachment-medium_large size-medium_large wp-image-3575\" alt=\"LinkedIn Marketing Services\" srcset=\"https:\/\/moonmarketing.agency\/wp-content\/uploads\/2021\/02\/linkedinmarketingservices.png 588w, https:\/\/moonmarketing.agency\/wp-content\/uploads\/2021\/02\/linkedinmarketingservices-300x253.png 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa98026 elementor-widget elementor-widget-heading\" data-id=\"fa98026\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">14 marketingov\u00fdch tipov pre LinkedIn <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7237353 elementor-widget elementor-widget-spacer\" data-id=\"7237353\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b4225cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b4225cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dbf808e\" data-id=\"dbf808e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ef5f1a elementor-widget elementor-widget-heading\" data-id=\"9ef5f1a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">630 M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b0d46 elementor-widget elementor-widget-heading\" data-id=\"12b0d46\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Profesion\u00e1lov na LinkedIne<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3e607ca\" data-id=\"3e607ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e998947 elementor-widget elementor-widget-heading\" data-id=\"e998947\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 z 5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4988d09 elementor-widget elementor-widget-heading\" data-id=\"4988d09\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\u010clenov riadi obchodn\u00e9 rozhodnutia\u2081<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-778f5b2\" data-id=\"778f5b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-346ab76 elementor-widget elementor-widget-heading\" data-id=\"346ab76\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a4993 elementor-widget elementor-widget-heading\" data-id=\"37a4993\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Platforma pre gener\u00e1ciu leadov\u2082<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec8b2a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec8b2a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-346307d\" data-id=\"346307d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fb7d18 elementor-widget elementor-widget-text-editor\" data-id=\"1fb7d18\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">\u2081DemandWave 2017 state of B2B Digital Marketing Report; \u2082LinkedIn Audience 360 study<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9abfd2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9abfd2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ba74b8\" data-id=\"2ba74b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba2a6ab elementor-widget elementor-widget-spacer\" data-id=\"ba2a6ab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd1682f elementor-widget elementor-widget-text-editor\" data-id=\"cd1682f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Ka\u017ed\u00fa sekundu sa na Linkedln zaregistruj\u00fa dvaja nov\u00ed profesion\u00e1li. <a href=\"https:\/\/news.linkedin.com\/about-us#Statistics\">T\u00e1to \u0161tatistika<\/a> ako aj \u010fal\u0161ie s\u00fa d\u00f4vodmi, pre\u010do pou\u017e\u00edva\u0165 Linkedln pre v\u00e1\u0161 B2B biznis.<\/span><\/p><p><span style=\"color: #000000;\">V tomto \u010dl\u00e1nku sa dozviete o tipoch a trikoch, ktor\u00e9 v\u00e1m pom\u00f4\u017eu vy\u0165a\u017ei\u0165 maximum z v\u00e1\u0161ho \u00fasilia na Linkedlne a zameraj\u00fa sa na \u0161tyri prim\u00e1rne aspekty:<\/span><\/p><ul><li><span style=\"color: #000000;\">Osobn\u00fd profil na Linkedlne<\/span><\/li><li><span style=\"color: #000000;\">Firemn\u00e1 str\u00e1nka na Linkedlne<\/span><\/li><li><span style=\"color: #000000;\">LinkedIn Outreach<\/span><\/li><li><span style=\"color: #000000;\">Platen\u00e1 reklama na Linkedlne<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a929a elementor-widget elementor-widget-spacer\" data-id=\"d2a929a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c34f4 elementor-widget elementor-widget-heading\" data-id=\"73c34f4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Osobn\u00fd profil na Linkedlne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f5373 elementor-widget elementor-widget-spacer\" data-id=\"e5f5373\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f32fc1c elementor-widget elementor-widget-text-editor\" data-id=\"f32fc1c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><strong>1. Pou\u017eite profesion\u00e1lnu fotografiu<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Pou\u017eite vhodn\u00fa, vysokokvalitn\u00fa a profesion\u00e1lnu fotografiu, najlep\u0161ie 400 x 400 pixelov, ktor\u00e1 vykres\u013euje va\u0161u osobnos\u0165.<\/span><\/p><p><span style=\"color: #000000;\">Pou\u017eite vysokokvalitn\u00fd obr\u00e1zok pozadia, ktor\u00fd vyzna\u010duje v\u00e1s, va\u0161u spolo\u010dnos\u0165 alebo v\u00e1\u0161 obor. Optim\u00e1lna ve\u013ekos\u0165 obr\u00e1zka pozadia je 1584 x 396 pixelov.<\/span><\/p><p><span style=\"color: #000000;\"><strong>2.  Udr\u017eujte v\u00e1\u0161 profil aktualizovan\u00fd<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Make sure that each section is filled out & up to date with your current job, engaging and to the point headline, relevant and impressive work experience, education, skills & endorsements, recommendations, accomplishments and interests are a must. Tip \u2013 In the upper-right corner of your profile, you\u2019ll see \u201cEdit public profile and URL.\u201d Click it. This is a chance to tighten and personalise your URL, which will make you easier to find through search engines. Best practice is to use your name.<\/span><\/p><p><span style=\"color: #000000;\"><strong>3. Nadv\u00e4zujte kontakty<\/strong><\/span><\/p><p><span style=\"color: #000000;\">D\u00f4le\u017eitou s\u00fa\u010das\u0165ou marketingu na Linkedlne je spojenie sa so <strong>spr\u00e1vnymi \u013eu\u010fmi.<\/strong> people are an important part of LinkedIn marketing. When you post, share or like content, your connections & followers will be able interact those posts. This will help you drive traffic to your website and find relevant leads.<\/span><\/p><p><span style=\"color: #000000;\"><strong>4. Navrhnite va\u0161im kolegom aby si taktie\u017e zalo\u017eili LinkedIn<\/strong><\/span><\/p><p><span style=\"color: #000000;\">While marketing & sales employees usually leads the charge, getting other employees engaged can be beneficial to your <a href=\"https:\/\/moonmarketing.agency\/sk\/linkedin-lead-generation-sk\/\">Linkedln marketingu,<\/a> no zapojenie \u010fal\u0161\u00edch zamestnancov m\u00f4\u017ee by\u0165 ve\u013emi prospe\u0161n\u00e9 pre v\u00e1\u0161 \u00faspech na LinkedIne.<\/span><\/p><p><span style=\"color: #000000;\">While executives can help raise brand awareness & promote your company, technical staff can promote themselves as thought leaders in your industry.<\/span><\/p><p><span style=\"color: #000000;\"><strong>5. LinkedIn Pulse<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Konzistentn\u00e9 pou\u017e\u00edvanie blogovej platformy Linkedlnu je vynikaj\u00faci sp\u00f4sob ako sa sta\u0165 l\u00eddrom vo va\u0161om niche, m\u00f4\u017eete tak z\u00edska\u0165 omnoho viac followerov a kontaktov. Vlo\u017ete do va\u0161ich pr\u00edspevkov relevantn\u00e9 odkazy a prive\u010fte tak \u010ditate\u013eov na v\u00e1\u0161 web. Je to dobr\u00fd sp\u00f4sob ako dosta\u0165 relevantn\u00e9 leady na va\u0161u webov\u00fa str\u00e1nku.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095c778 elementor-widget elementor-widget-spacer\" data-id=\"095c778\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7a23f elementor-widget elementor-widget-heading\" data-id=\"6b7a23f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Firemn\u00e1 str\u00e1nka na Linkedlne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5b5fa elementor-widget elementor-widget-spacer\" data-id=\"ec5b5fa\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47ae3e7 elementor-widget elementor-widget-text-editor\" data-id=\"47ae3e7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Firemn\u00e1 str\u00e1nka reprezentuje va\u0161u firmu ako celok a je taktie\u017e skvel\u00fdm zdrojom pre marketingov\u00e9, predajn\u00e9 a n\u00e1borov\u00e9 \u00fasilie. Je d\u00f4le\u017eit\u00fdm aspektom va\u0161ej celkovej marketingovej strat\u00e9gie na Linkedlne a mala by sa zhodova\u0165 s brandingom va\u0161ej zna\u010dky. Platia tu rovnak\u00e9 a osved\u010den\u00e9 postupy, ako na va\u0161ej profilovej str\u00e1nke s nieko\u013ek\u00fdmi tipmi navy\u0161e.<\/span><\/p><p><span style=\"color: #000000;\"><strong>6. Optimaliz\u00e1cia str\u00e1nky<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Va\u0161a firemn\u00e1 str\u00e1nka by mala by\u0165 pekn\u00e1 a upraven\u00e1. Pridan\u00edm profesion\u00e1lneho loga, bannera a podrobnost\u00ed o va\u0161ej firme tak m\u00f4\u017eu \u013eudia lep\u0161ie spozna\u0165 va\u0161u firmu. Pridajte \"custom button\" \u010di u\u017e odkaz na v\u00e1\u0161 web, kontaktn\u00fd formul\u00e1r alebo registra\u010dn\u00fa str\u00e1nku. URL adresu va\u0161ej firmy LinkedIn generuje automaticky. Ak chcete va\u0161u str\u00e1nku e\u0161te viac optimalizova\u0165, m\u00f4\u017eete URL adresu zmeni\u0165 v nastaveniach str\u00e1nky, \u010d\u00edm dosiahnete \u013eah\u0161ie vyh\u013eadanie va\u0161ej firmy prostredn\u00edctvom vyh\u013ead\u00e1vac\u00edch n\u00e1strojov. Odpor\u00fa\u010dame pou\u017ei\u0165 n\u00e1zov va\u0161ej firmy.<\/span><\/p><p><span style=\"color: #000000;\">Pr\u00edklad: <a href=\"https:\/\/www.linkedin.com\/company\/moon-marketing-agency\/\">https:\/\/www.linkedin.com\/company\/moon-marketing-agency\/<\/a><\/span><\/p><p><span style=\"color: #000000;\"><strong>7. Zdie\u013eajte relevantn\u00fd obsah<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Zdie\u013eanie <strong>relevantn\u00e9ho<\/strong> obsahu na va\u0161ej firemnej LinkedIn str\u00e1nke je k\u013e\u00fa\u010dov\u00e9. T\u00fdmto sp\u00f4sobom sa m\u00f4\u017eete zvidite\u013eni\u0165 a uk\u00e1za\u0165 sa ako profesion\u00e1l vo svojom odbore. Interakcia followerov s va\u0161imi pr\u00edspevkami prin\u00e1\u0161a podstatn\u00fa n\u00e1v\u0161tevnos\u0165 na v\u00e1\u0161 web, generuje nov\u00fdch leadov a zvy\u0161uje v\u00e1\u0161 soci\u00e1lny dosah.<\/span><\/p><p><span style=\"color: #000000;\"><strong>8. Pozvite svoje kontakty<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Skvel\u00fd sp\u00f4sob, ako zv\u00fd\u0161i\u0165 po\u010det va\u0161ich sledovate\u013eov je pozvanie va\u0161ich kontaktov na sledovanie v\u00e1\u0161ho firemn\u00e9ho profilu. Odpor\u00fa\u010dame v\u00e1m v\u0161ak posiela\u0165 pozv\u00e1nky iba kontaktom, ktor\u00e9 by mohli ma\u0165 z\u00e1ujem o va\u0161u str\u00e1nku. Spamovan\u00edm pozv\u00e1nok kontaktom, ktor\u00e9 nepova\u017euj\u00fa va\u0161u str\u00e1nku za relevantn\u00fa je chyba.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9256b4c elementor-widget elementor-widget-spacer\" data-id=\"9256b4c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e02b060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e02b060\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21749e5\" data-id=\"21749e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e9c903 elementor-widget elementor-widget-heading\" data-id=\"2e9c903\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">LinkedIn outreach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce5241e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce5241e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48cd535\" data-id=\"48cd535\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b82bd9 elementor-widget elementor-widget-spacer\" data-id=\"6b82bd9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d48da88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d48da88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2dfeb72\" data-id=\"2dfeb72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e010403 elementor-widget elementor-widget-text-editor\" data-id=\"e010403\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Ak ide o prieskum, kvalifik\u00e1ciu a uzatv\u00e1ranie obchodov, Linkedln je na to t\u00e1 najlep\u0161ia platforma. To, \u010do odli\u0161uje Linkedln od in\u00fdch platforiem, je zameranie na B2B a profesion\u00e1lne vz\u0165ahy. Pod\u013ea<\/span> <a href=\"https:\/\/www.business2community.com\/linkedin\/linkedin-hashtags-now-bestfriends-01647927#xMZHCJS9lQZhx2a5.97\">prieskumu z roku 2016<\/a><span style=\"color: #000000;\">, 65% B2B firiem tvrd\u00ed, \u017ee z\u00edskalo z\u00e1kazn\u00edkov prostredn\u00edctvom Linkedlnu.<\/span><\/p><p><span style=\"color: #000000;\">Ot\u00e1zkou nie je, \u010di by ste mali pou\u017e\u00edva\u0165 LinkedIn na z\u00edskanie nov\u00fdch z\u00e1kazn\u00edkov, ot\u00e1zkou je, ako:<\/span><\/p><p><strong>9. Search <\/strong><\/p><p><span style=\"color: #000000;\">Vyh\u013ead\u00e1vanie (Search) na Linkedlne je nesmierne efekt\u00edvny n\u00e1stroj, ktor\u00fd v\u00e1m pom\u00f4\u017ee r\u00fdchlo analyzova\u0165 a kontaktova\u0165 potencion\u00e1lnych leadov. Pri filtrovan\u00fd m\u00f4\u017eete by\u0165 naozaj extr\u00e9mne \u0161pecifick\u00fd. Ak je v\u00e1\u0161 ide\u00e1lny z\u00e1kazn\u00edk samostatne z\u00e1robkovo \u010dinnou osobou, ktor\u00e1 ovl\u00e1da dva jazyky, \u017eije v Ko\u0161iciach a ktor\u00e1 ma predch\u00e1dzaj\u00face pracovn\u00e9 sk\u00fasenosti ako UX Dizajn\u00e9r cez LinkedIn ju n\u00e1jdete ve\u013emi jednoducho.<\/span><\/p><p><span style=\"color: #000000;\">After you narrow down your list of potential prospects, it is important to personalize your Connection requests \/ InMail messages and make them short & simple.<\/span><\/p><p><span style=\"color: #000000;\">Ak to s LinkedInom mysl\u00edte v\u00e1\u017ene, zv\u00e1\u017ete upgrade na<\/span> <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/compare-plans\">Sales Navigator<\/a> <span style=\"color: #000000;\">ktor\u00fd v\u00e1m umo\u017en\u00ed pr\u00edstup k funkci\u00e1m, ako je pokro\u010dil\u00e9 vyh\u013ead\u00e1vanie leadov a firiem, roz\u0161\u00edren\u00fd pr\u00edstup k LinkedIn sieti, mo\u017enos\u0165 vidie\u0165 kto videl v\u00e1\u0161 profil, mesa\u010dn\u00e9 spr\u00e1vy InMail zadarmo a ove\u013ea viac.<\/span><\/p><p><strong>10. Vyu\u017eite skupiny<\/strong><\/p><p><span style=\"color: #000000;\">\u010eal\u0161\u00ed sp\u00f4sob, ako sa spoji\u0165 s potencion\u00e1lnymi leadami na Linkedlne, je vyh\u013ead\u00e1vanie skup\u00edn zameran\u00fdch na va\u0161e odvetvie \/ niche. Pripojenie sa k relevantn\u00fdm skupin\u00e1m v\u00e1m d\u00e1 priestor na za\u010datie diskusi\u00ed a kladenie a odpovedanie ot\u00e1zok, \u010do v\u00e1m v kone\u010dnom d\u00f4sledku pom\u00f4\u017ee budova\u0165 va\u0161u reput\u00e1ciu, propagova\u0165 va\u0161u firmu a spoji\u0165 sa s potenci\u00e1lnymi prospektmi.<\/span><\/p><p><span style=\"color: #000000;\">Ak nen\u00e1jdete relevantn\u00fa skupinu pre va\u0161e niche, zv\u00e1\u017ete zalo\u017eenie vlastnej skupiny. Skupinov\u00e9 vlastn\u00edctvo v\u00e1m pom\u00f4\u017ee vynikn\u00fa\u0165, a ak sa v\u00e1m podar\u00ed skupinu rozbehn\u00fa\u0165 poriadne, m\u00f4\u017ee to by\u0165 ve\u013emi lukrat\u00edvne.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed35e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed35e3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d82ad9\" data-id=\"1d82ad9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8dba043 elementor-widget elementor-widget-spacer\" data-id=\"8dba043\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8160d10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8160d10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ea4a0e\" data-id=\"7ea4a0e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b51bf2 elementor-widget elementor-widget-heading\" data-id=\"5b51bf2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Platen\u00e1 reklama na Linkedlne<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2045559 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2045559\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95bb95d\" data-id=\"95bb95d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37cecf2 elementor-widget elementor-widget-spacer\" data-id=\"37cecf2\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21f69c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21f69c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-259e0c6\" data-id=\"259e0c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427b594 elementor-widget elementor-widget-text-editor\" data-id=\"427b594\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/moonmarketing.agency\/sk\/ppc\/\">Platen\u00e1 reklama<\/a> <span style=\"color: #000000;\">je jednou z najzauj\u00edmavej\u0161\u00edch marketingov\u00fdch funkci\u00ed, ktor\u00e9 Linkedln pon\u00faka. Ako sme spom\u00ednali, na z\u00e1klade demografick\u00fdch \u00fadajov, ktor\u00e9 pou\u017e\u00edvatelia Linkedlnu poskytuj\u00fa, m\u00f4\u017eete by\u0165 pri cielen\u00ed ve\u013emi \u0161pecifick\u00fd. LinkedIn pon\u00faka nieko\u013eko r\u00f4znych typov platenej reklamy, pod\u013ea v\u00e1\u0161ho cie\u013ea si m\u00f4\u017eete vybra\u0165 medzi Sponsored InMail, Text Advertisements a Sponsored Updates.<\/span><\/p><p><span style=\"color: #000000;\">P\u00e1r veci na ktor\u00e9 pri platenej LinkedIn reklame netreba zab\u00fada\u0165:<\/span><\/p><p><span style=\"color: #000000;\"><strong>11. Text je ve\u013emi d\u00f4le\u017eit\u00fd<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Ako ka\u017ed\u00e1 platen\u00e1 reklama, aj reklamy na Linkedlne funguj\u00fa najlep\u0161ie s p\u00fatav\u00fdm a dobre prisp\u00f4soben\u00fdm textom. Uistite sa, \u017ee m\u00e1 va\u0161a cie\u013eov\u00e1 skupina jasn\u00fa predstavu o tom, \u010do z\u00edska kliknut\u00edm na va\u0161u reklamu.<\/span><\/p><p><span style=\"color: #000000;\"><strong>12. Pou\u017eite p\u00fatav\u00fd obr\u00e1zok<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Pou\u017eite p\u00fatav\u00ed, vysokokvalitn\u00fd obr\u00e1zok, ktor\u00fd up\u00fata pozornos\u0165 va\u0161ej cie\u013eovej skupiny. Dajte si pozor na obr\u00e1zky v n\u00edzkej kvalite, a.k.a zpixelovan\u00e9 neprofesion\u00e1lne obr\u00e1zky. Pred zverejnen\u00edm reklamy si v\u017edy skontrolujte \u010di v\u0161etko sed\u00ed.<\/span><\/p><p><span style=\"color: #000000;\"><strong>13. Experimentujte s cie\u013eovou skupinou<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Funkcie LinkedIn Ads pon\u00fakaj\u00fa obrovsk\u00fa \u0161k\u00e1lu mo\u017enost\u00ed cielenia. M\u00f4\u017eete prid\u00e1va\u0165 filtre, ako napr\u00edklad pracovn\u00e1 poz\u00edcia, odvetvie, lokalita a ak chcete by\u0165 ve\u013emi \u0161pecifick\u00fd, m\u00f4\u017eete cieli\u0165 aj na spolo\u010dnosti pod\u013ea ich n\u00e1zvu.<\/span><\/p><p><span style=\"color: #000000;\">Vo v\u0161eobecnosti odpor\u00fa\u010dame \u00eds\u0165 zlatou strednou cestou. Ak v\u00fdber z\u00fa\u017eite pr\u00edli\u0161, pravdepodobne pr\u00eddete o viacero cenn\u00fdch z\u00e1kazn\u00edkov. Ak v\u0161ak zacielite na pr\u00edli\u0161 vela \u013eud\u00ed, zbyto\u010dne m\u00ed\u0148ate peniaze za kliknutia od nekvalifikovan\u00fdch \/ nezainterezovan\u00fdch pou\u017e\u00edvate\u013eov. Je to zradn\u00e9, a preto je d\u00f4le\u017eit\u00e9 pravidelne kontrolova\u0165 svoje kampane a experimentova\u0165 s r\u00f4znymi cie\u013eovkami aby ste zistili, ktor\u00e9 mo\u017enosti funguj\u00fa najlep\u0161ie.<\/span><\/p><p><span style=\"color: #000000;\"><strong>14. Pravidelne optimalizujte<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Tak ako pri ka\u017edej PPC kampani, aj pri LinkedIn Ads je ve\u013emi d\u00f4le\u017eit\u00e9 pravidelne kontrolova\u0165 v\u00fdkonnos\u0165 va\u0161ich kampani. Pre zaistenie najlep\u0161ieho v\u00fdkonu je potrebn\u00e9 va\u0161e kampane pravidelne testova\u0165, aktualizova\u0165 a optimalizova\u0165.<\/span><\/p><p><span style=\"color: #000000;\">Zv\u00e1\u017ete ob\u010dasn\u00e9 zmeny k\u00f3pie \/ textu, CTA alebo obr\u00e1zka, aby ste sa uistili, \u017ee niektor\u00fd aspekt va\u0161ich rekl\u00e1m nezhor\u0161uje ich v\u00fdkonnos\u0165.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aae3aa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aae3aa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ee258d\" data-id=\"4ee258d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41cd43e elementor-widget elementor-widget-spacer\" data-id=\"41cd43e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-741a4f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"741a4f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98cbaf5\" data-id=\"98cbaf5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c60538 elementor-widget elementor-widget-heading\" data-id=\"5c60538\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Z\u00e1ver<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a5a542 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a5a542\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfb8f5b\" data-id=\"cfb8f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f23765 elementor-widget elementor-widget-spacer\" data-id=\"8f23765\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89d7ecd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89d7ecd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3424a86\" data-id=\"3424a86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-270f627 elementor-widget elementor-widget-text-editor\" data-id=\"270f627\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Tieto tipy v\u00e1m pom\u00f4\u017eu vy\u0165a\u017ei\u0165 z LinkedInu \u010do najviac. \u010ci u\u017e propagujete va\u0161u spolo\u010dnos\u0165 na Linkedlne prostredn\u00edctvom organick\u00e9ho obsahu a outreachu alebo vyu\u017e\u00edvate platen\u00fa reklamu, Linkedln v\u00e1m dok\u00e1\u017ee poskytn\u00fa\u0165 nov\u00e9 pr\u00edle\u017eitosti na zv\u00fd\u0161enie povedomia, n\u00e1v\u0161tevnosti v\u00e1\u0161ho webu a generovanie nov\u00fdch leadov.<\/span><\/p><p><span style=\"color: #000000;\">D\u00fafame, \u017ee v\u00e1m tieto tipy poskytli lep\u0161\u00ed preh\u013ead o tom, ako sa pohybova\u0165 na Linkedlne a pre\u010do je t\u00e1to platforma tak d\u00f4le\u017eit\u00e1 pre B2B firmy.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-912e063 elementor-widget elementor-widget-spacer\" data-id=\"912e063\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff34d6f elementor-widget elementor-widget-heading\" data-id=\"ff34d6f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Nech u\u017e je v\u00e1\u0161 cie\u013e na LinkedIne ak\u00fdko\u013evek, nev\u00e1hajte n\u00e1s kontaktova\u0165, radi v\u00e1m pom\u00f4\u017eeme!<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b42b0c9 elementor-widget elementor-widget-elementskit-contact-form7\" data-id=\"b42b0c9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-contact-form7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-form\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/sk\/wp-json\/wp\/v2\/posts\/874#wpcf7-f5-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\" data-trp-original-action=\"\/sk\/wp-json\/wp\/v2\/posts\/874#wpcf7-f5-o1\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"5\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div class=\"contact-from-wraper wow fadeIn\">\n\t<div class=\"xs-from\" id=\"xs-contact-form\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" id=\"xs_contact_name\" aria-invalid=\"false\" placeholder=\"Meno *\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email form-control\" id=\"xs_contact_email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email *\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel form-control\" id=\"xs_contact_phone\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Tel. \u010d\u00edslo *\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-lg-6\">\n\t\t\t\t<div class=\"form-group\">\n\t\t\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text form-control\" id=\"xs_contact_subject\" aria-invalid=\"false\" placeholder=\"Predmet\" value=\"\" type=\"text\" name=\"your-subject\" \/><\/span>\n\t\t\t\t\t<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"form-group\">\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea form-control\" id=\"x_contact_massage\" aria-invalid=\"false\" name=\"your-message\">Your Message *<\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"text-center\">\n\t\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary style2\" id=\"xs_contact_submit\" type=\"submit\" value=\"Odosla\u0165\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"sk\"\/><\/form>\n<\/div>\n<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c3b477b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c3b477b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eac57c0\" data-id=\"eac57c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c0299 elementor-widget elementor-widget-spacer\" data-id=\"e3c0299\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>14 LinkedIn Marketing Tips 630 M PROFESSIONALS on LinkedIn 4 of 5 MEMBERS drive business decisions\u2081 #1 PLATFORM for lead generation\u2082 \u2081DemandWave 2017 state of B2B Digital Marketing Report; \u2082LinkedIn Audience 360 study Every second, two new professionals sign up for LinkedIn, that and all other LinkedIn statistics are the reasons to use LinkedIn to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3575,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[26,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn marketing best practices<\/title>\n<meta name=\"description\" content=\"14 LinkedIn marketing tips. This article includes tips and tricks to help you get the most out of your LinkedIn efforts with focus on four primary aspects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moonmarketing.agency\/sk\/14-marketingovych-tipov-pre-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn marketing best practices\" \/>\n<meta property=\"og:description\" content=\"14 LinkedIn marketing tips. 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