{"id":884,"date":"2021-02-20T10:00:38","date_gmt":"2021-02-20T10:00:38","guid":{"rendered":"https:\/\/wp.xpeedstudio.com\/upturn\/?p=884"},"modified":"2021-06-03T12:21:44","modified_gmt":"2021-06-03T12:21:44","slug":"why-a-great-website-is-the-foundation-to-your-online-marketing","status":"publish","type":"post","link":"https:\/\/moonmarketing.agency\/sk\/preco-je-kvalitna-webova-stranka-zakladom-marketingu\/","title":{"rendered":"Pre\u010do je kvalitn\u00e1 webov\u00e1 str\u00e1nka z\u00e1kladom marketingu"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"884\" class=\"elementor elementor-884\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22b26d51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22b26d51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69819d42\" data-id=\"69819d42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a4da0e elementor-widget elementor-widget-spacer\" data-id=\"0a4da0e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c6e17b elementor-widget elementor-widget-heading\" data-id=\"3c6e17b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pre\u010do je kvalitn\u00e1 webov\u00e1 str\u00e1nka z\u00e1kladom marketingu <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75bce32 elementor-widget elementor-widget-text-editor\" data-id=\"75bce32\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\"><span lang=\"EN-US\" style=\"color: #000000;\">Business is about relationships & great customer service.\u00a0 When you meet\u00a0customers face to face, you do whatever it takes to make them happy, build their trust and educate if required. This is great customer service.<\/span><\/p><p class=\"MsoNormal\"><span lang=\"EN-US\" style=\"color: #000000;\">Va\u0161a webov\u00e1 str\u00e1nka je online ekvivalentom budovania vz\u0165ahu s va\u0161imi z\u00e1kazn\u00edkmi. Ak chcete aby sa k v\u00e1m z\u00e1kazn\u00edci neust\u00e1le vracali, a nakupovali pr\u00e1ve u v\u00e1s, mus\u00edte urobi\u0165 v\u0161etko pre to aby boli spokojn\u00ed a ni\u010d im nech\u00fdbalo, najme ak je n\u00e1kup u konkurencie len p\u00e1r klikov \u010falej.<\/span><\/p><p class=\"MsoNormal\"><span lang=\"EN-US\" style=\"color: #000000;\">Pre\u010do by ste sa mali uspokoji\u0165 s dobrou, ke\u010f m\u00f4\u017eete ma\u0165 <b><a style=\"color: #000000;\" href=\"https:\/\/moonmarketing.agency\/sk\/vyvoj-webovych-stranok\/\">v\u00fdborn\u00fa webstr\u00e1nku?<\/a><\/b><\/span><\/p><h3><span style=\"color: #000000;\"><strong>K\u013e\u00fa\u010dov\u00e9 body pre v\u00fdborn\u00fd web<\/strong><\/span><\/h3><h4><span style=\"color: #000000;\"><strong>Skvel\u00fd dizajn<\/strong><\/span><\/h4><p><span style=\"color: #000000;\">Prv\u00fd dojem je <strong>k\u013e\u00fa\u010dov\u00fd<\/strong> a va\u0161a str\u00e1nka nesmie zaost\u00e1va\u0165.<\/span><\/p><ul><li><span style=\"color: #000000;\">A killer design that fits your branding & makes great first impression<\/span><\/li><li><span style=\"color: #000000;\">Vyvol\u00e1va u n\u00e1v\u0161tevn\u00edkov em\u00f3cie<\/span><\/li><li><span style=\"color: #000000;\">Profesion\u00e1lne fotografie<\/span><\/li><\/ul><p><span style=\"color: #000000;\">Napr\u00edklad, ak vlastn\u00edte re\u0161taur\u00e1ciu, v\u00e1\u0161 web by mal obsahova\u0165:<\/span><\/p><ul><li><span style=\"color: #000000;\">Nice & neat looking menu<\/span><\/li><li><span style=\"color: #000000;\">L\u00e1kav\u00e9 fotky jed\u00e1l, v\u010faka ktor\u00fdm \u010dlovek hne\u010f vyhladne<\/span><\/li><li><span style=\"color: #000000;\">Mo\u017enos\u0165 objedn\u00e1vky online<\/span><\/li><li><span style=\"color: #000000;\">Otv\u00e1racie hodiny a kontaktn\u00e9 \u00fadaje<\/span><\/li><li><span style=\"color: #000000;\">Klikate\u013en\u00e9 telef\u00f3nne \u010d\u00edslo, v\u010faka ktor\u00e9mu je objedn\u00e1vanie e\u0161te jednoduch\u0161ie (call to action)<\/span><\/li><\/ul><h4><span style=\"color: #000000;\"><strong>Strat\u00e9gia<\/strong><\/span><\/h4><p><span style=\"color: #000000;\">Understanding who your customers are and what they want is crucial to a\u00a0successful website. A\u00a0great strategy will enable you to fulfil your customers needs in the simplest manner, making them to find what they need & convert as easy as possible.<\/span><\/p><h4><span style=\"color: #000000;\"><strong>Interakcia<\/strong><\/span><\/h4><p><span style=\"color: #000000;\">\u010ci u\u017e je v\u00e1\u0161 web informa\u010dn\u00fd alebo transak\u010dn\u00fd, proces predaja za\u010d\u00edna od prvej chv\u00edle, ke\u010f z\u00e1kazn\u00edci nav\u0161t\u00edvia v\u00e1\u0161 web. Pou\u017e\u00edvanie spr\u00e1vneho jazyka, t\u00f3nu a dizajnu s\u00fa v\u0161etko sp\u00f4soby, ako m\u00f4\u017eete zauja\u0165.<\/span><\/p><h4><span style=\"color: #000000;\"><strong>User Experience (UX)<\/strong><\/span><\/h4><p><span style=\"color: #000000;\">Ak viete, kto s\u00fa va\u0161i z\u00e1kazn\u00edci a \u010do presne chc\u00fa, umo\u017en\u00ed v\u00e1m to vytvori\u0165 nad\u0161tandardn\u00fa u\u017e\u00edvate\u013esk\u00fa spokojnos\u0165 pomocou:<\/span><\/p><ul><li><span style=\"color: #000000;\">\u013dahkej navig\u00e1cie, s preh\u013eadn\u00fdmi sekciami a call to actions (CTA)<\/span><\/li><li><span style=\"color: #000000;\">Dobre nap\u00edsan\u00fdm, u\u017eito\u010dn\u00fdm a \u013eahko zrozumite\u013en\u00fdm obsahom<\/span><\/li><li><span style=\"color: #000000;\">\u013dahko n\u00e1jdite\u013en\u00fdmi inform\u00e1ciami<\/span><\/li><li><span style=\"color: #000000;\">R\u00fdchlo na\u010d\u00edtavaj\u00facim sa webom<\/span><\/li><\/ul><h4><span style=\"color: #000000;\"><strong>Vyh\u013ead\u00e1va\u010de<\/strong><\/span><\/h4><p><span style=\"color: #000000;\">Potencion\u00e1lny z\u00e1kazn\u00edci sa na v\u00e1\u0161 web dostan\u00fa preva\u017ene cez vyh\u013ead\u00e1va\u010de (Google), \u010di u\u017e prostredn\u00edctvom organick\u00fdch v\u00fdsledkov vyh\u013ead\u00e1vania alebo platenej reklamy. Strat\u00e9gia ktor\u00e1 kombinuje SEO a platen\u00fa reklamu, \u010dasto z\u00edskava najlep\u0161ie v\u00fdsledky, v z\u00e1vislosti od v\u00e1\u0161ho cie\u013eov\u00e9ho trhu a konkurencie. Preto je nevyhnutn\u00e9 vytv\u00e1ra\u0165 pre v\u00e1\u0161 audience relevantn\u00fd a p\u00fatav\u00fd obsah.<\/span><\/p><h4><span style=\"color: #000000;\"><strong>Social Proof (soci\u00e1lne schv\u00e1lenie)<\/strong><\/span><\/h4><p><span style=\"color: #000000;\">Ak je to skvel\u00e9 pre ostatn\u00fdch, je to skvel\u00e9 aj pre m\u0148a. Takto funguje social proof - budovan\u00edm autority a d\u00f4very. Social proof pod\u013ea defin\u00edcie poch\u00e1dza od in\u00fdch z\u00e1kazn\u00edkov.<\/span><\/p><p><span style=\"color: #000000;\">Pr\u00edklady social proof:<\/span><\/p><ul><li><span style=\"color: #000000;\">Liky a zdie\u013eania na soci\u00e1lnych sie\u0165ach<\/span><\/li><li><span style=\"color: #000000;\">Z\u00e1kazn\u00edcke referencie \/ hodnotenia<\/span><\/li><li><span style=\"color: #000000;\">Pr\u00edpadov\u00e9 \u0161t\u00fadie \/ Case studies<\/span><\/li><li><span style=\"color: #000000;\">Doporu\u010denia<\/span><\/li><li><span style=\"color: #000000;\">Odpor\u00fa\u010dania od influencerov<\/span><\/li><li><span style=\"color: #000000;\">Trust sign\u00e1ly (napr. Licencie, \u010dlenstv\u00e1, certifik\u00e1ty, log\u00e1 legit\u00edmnych organiz\u00e1ci\u00ed at\u010f.)<\/span><\/li><\/ul><h4><span style=\"color: #000000;\"><strong>Optimaliz\u00e1cia webov\u00fdch str\u00e1nok<\/strong><\/span><\/h4><p><span style=\"color: #000000;\">Online biznis sa neust\u00e1le men\u00ed, to, \u010do funguje dnes, nemus\u00ed fungova\u0165 zajtra. Preto je neust\u00e1la optimaliz\u00e1cia ve\u013emi d\u00f4le\u017eit\u00e1.<\/span><\/p><p><span style=\"color: #000000;\">P\u00fdtate sa, \u010do tak\u00e1 optimaliz\u00e1cia zah\u0155\u0148a? Napr\u00edklad:<\/span><\/p><ul><li><span style=\"color: #000000;\">Pravideln\u00e1 kontrola &amp; aktualiz\u00e1cia obsahu<\/span><\/li><li><span style=\"color: #000000;\">Pravideln\u00e9 kontroly interakcii n\u00e1v\u0161tevn\u00edkov s va\u0161ou webovou str\u00e1nkou (Google Analytics)<\/span><\/li><li><span style=\"color: #000000;\">Monitoring & optimizing your paid advertising (e.g. Google Ads)<\/span><\/li><li><span style=\"color: #000000;\">Social proof - Facebook, Twitter, Instagram, Linkedln, Youtube<\/span><\/li><li><span style=\"color: #000000;\">Recenzie - Google reviews, Trustpilot a pod.<\/span><\/li><li><span style=\"color: #000000;\">Regular maintenance to ensure quick loading speed & website security<\/span><\/li><\/ul><p><span style=\"color: #000000;\"><strong>Kvalitn\u00fd web v\u00e1m zabezpe\u010d\u00ed neust\u00e1le vracaj\u00facich sa z\u00e1kazn\u00edkov, a zabezpe\u010d\u00ed mno\u017estvo nov\u00fdch.<\/strong><\/span><\/p><p><span style=\"color: #000000;\">Ne\u0161etrite na web str\u00e1nke, zl\u00e1 web str\u00e1nka v\u00e1s m\u00f4\u017ee st\u00e1\u0165 ove\u013ea viac.<\/span><\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603a5a7 elementor-widget elementor-widget-spacer\" data-id=\"603a5a7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fb15900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb15900\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c57f64\" data-id=\"2c57f64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63e4880 elementor-align-center elementor-widget elementor-widget-xs-button\" data-id=\"63e4880\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"xs-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/moonmarketing.agency\/sk\/vyvoj-webovych-stranok\/\" target=\"_self\" class=\"xs-btn btn btn-primary\">\n\t\t\t\t\t\t<span ><i class=\"\" aria-hidden=\"true\"><\/i><\/span>\n\t\t\t\t\t\t<span class=\"xs-button-text\">\u010c\u00edtajte dalej<\/span>\n\t\t\t\t\t<\/a>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-00e9a04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"00e9a04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce2bccd\" data-id=\"ce2bccd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cde49c elementor-widget elementor-widget-spacer\" data-id=\"2cde49c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Why a great website is the foundation to your online marketing Business is about relationships &#038; great customer service.\u00a0 When you meet\u00a0customers face to face, you do whatever it takes to make them happy, build their trust and educate if required. This is great customer service. Your website is the online equivalent of building a\u00a0relationship [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2884,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why a great website is the foundation to your online marketing<\/title>\n<meta name=\"description\" content=\"Why settle for good website when you can have a great one? 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