Transform your business with more leads and better ROI

Google Ads is one of the quickiest way to start attracting quality, high intent traffic to your website.

Google is default advertising medium with over 4 bilion searches per day. So if you´re not maximizing the search opportunities this presents, your competitors will be.

We think about Google Ads as a default advertising mechanism. It is all about owning as much real estate in Google search results as possible, both paid and organic listings.  When it comes to Google Ads, understanding exactly what your target audience is searching for is going to help ensure that your business appears in one of the top 4 paid positions (even if your website isn’t ranking for those terms as yet).  The bottom line is your competitors are there, so you need to be there too.

  • SEM / PPC
  • Optimizations
  • Management
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Google Ads is one of the best marketing assets your business can have. It can drive qualified leads to your business and drive sales, literally overnight.


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Strategy

Each business is different and needs different strategies to achieve desired outcomes. We will analyze and assess available information in order to define the most appropriate strategy by geting answers for the following questions:

What is our goal? – Depending on the nature of your business, you may be looking to increase sales (e.g. by 25 %) or increase leads (e.g. by 30 %) or both.

What’s the current reality? – In order to assess this, we’ll take a look at your sales and revenue, current volume of visitors at your site, volume and source of leads as well as your conversion rates.

What’s the path to get there? – We’ll recommend the best path forward and will likely include a combination of the following – increase quantity of visitors (e.g. by 18%), increase quality of visitors (e.g. by 10%) and increase website conversion rates (e.g. by 4%).

What’s my target audience searching for? – This involves in-depth keyword research, defining your core messages and establishing what your website landing pages must communicate.

Sales

Leads

CRO

Analytics

Analytics – The right information with which we´ll make the right decisions

Analytics is vital to see what is working well and what isn’t, so we can do more of the good and fix or stop the bad.

Tracking of outcomes – The types of tracking that you should have in place include basic Google Analytics set up, e-commerce tracking, inbound phone tracking, and other business outcomes. It will allow you to track the number of leads your business got, how much revenue your business received and the lifetime value of the customer.

Reporting – By putting the above mentioned tracking in place, it will allow us to report on different aspects of your business. We provide the reporting structure (spreadsheets and dashboards) for you weekly, with detailed monthly data, analysis and recommendations so all you need to do is review them.

Outcomes – This is about putting all the pieces of the puzzle together to reveal what real business outcomes are being generated from your campaigns.

Site engagement – In order to run an effective Google Ads campaign we´ll have to assess what is happening once visitors actually reach your website

Visitors at your website – One of the key aim of Google Ads is the ability to drive higher volume of traffic to your website, so we will be looking at how well your marketing and advertising campaigns do this.

Optimization

Our approach to optimization is to manage campaigns by the outcomes. It involves strict optimizations that reveal information about how your campaign is really performing. What we always tell clients is that if you are managing your campaigns by outcomes, then your Google Ads campaign should become a variable cost model to your business = i.e. the more you spend the more revenue you make.

Conversion optimization: We identify which parts of the campaign are generating leads / revenue that is below our target costs and do more of them, include more similar keywords and increase budget. And, which parts of the campaign are outside our cost metrics, and can we get it converting better with a more effective landing page.

Budget optimization – This involves allocating more money to better performing keywords and components.

Site engagement optimizations – This involves identifying which keywords are showing good engagement, and which keywords are producing high bounce rates and low time on site = i.e. how we do more of the good and less of the bad.

Search Query Analysis (SQA) – Although keyword research is conducted early on in the campaign development, it remains an important part of the optimization process. It involves analysing weekly/monthly search query analysis to see exactly what people are typing into the search box to make your ad display. What new keywords can be added that will increase campaign performance and what negatives do we need to add to stop your ad from displaying (adding negatives every week and month is vital to a good performing campaign).

It’s time to do great digital marketing!

Let´s chat about how we can help.