Business is about relationships & great customer service. When you meet customers face to face, you do whatever it takes to make them happy, build their trust and educate if required. This is great customer service.
Your website is the online equivalent of building a relationship with your customers. By engaging, nurturing and educating customers they are more likely to buy and keep coming back.
Why settle for good website when you can have a great one?
First impressions count and your website must be no different.
For example, if you´re a restaurant:
Understanding who your customers are and what they want is crucial to a successful website. A great strategy will enable you to fulfil your customers needs in the simplest manner, making them to find what they need & convert as easy as possible.
Whether your website´s informational or transactional, sales process starts from the very first moment your customers visit your website. Using the right language, tone and design are all ways to engage your customers.
Knowing who your customers are and what they want will allow you to create a great user experience by making your website:
Search engines provide a path to your website either via organic search results or paid advertising. A strategy that combines both often provides the best results depending on your target market and competition. This means creating relevant and engaging content for your audience is vital.
If it´s great for others, then it´s going to be great for me too. This is how social proof works, by building authority and trust. Social proof makes a business more trustworthy because by definition, social proof comes from other customers.
Examples of social proof:
Business is ever-changing, what works today may not work tomorrow. This is why ongoing optimization is so important.
You ask what does optimization involve? Some examples are:
A good website gives you an online presence, a great one builds trust and engages your customers.
Don´t cut back on a great website, it will cost you a lot more in lost business.