Build a strong online presence, trust and credibility with Google and your target audience.

SEO Services

What is SEO?

Search Engine Optimization (SEO) is your go-to guy if you want to increase the volume of organic traffic to your website (that is, traffic that you don’t have to pay for). This includes direct links to pages on your website that may rank in search engines such as Mr. Google or Yahoo, but also includes links from other websites that are also ranking for the search terms. SEO is not just about search engines, it’s about maximising your overall web presence. 

  • Technical SEO
  • Keyword research and content
  • Backlinks and authority
  • Website UX

Three important aspects of SEO:

1.

Great website that engages with Google and most importantly, your target audience

2.

Strong web presence and good backlinks to your website

3.

Great content that makes you a thought leader in your field

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Strategy & Analytics

Like any space journey, you need a plan on how you’re going to get to your destination.  This includes using data and analysis, to determine how is your SEO doing, what gaps need to be filled, and the best strategy to reach your goals.

Our SEO Audit is a thorough review of your current technical SEO setup and how your website is currently performing. It provides clear insights into improvements that can be implemented for better results, and covers the following important aspects of SEO:

How well can the search engines find & index your website?

 

Search engines index your website basically by downloading a site or a page’s content to the server of the search engine, thereby adding it to its “index”. In order for the search engines to be able to do this, your website needs to be set up accordingly:

xml sitemap – a list all of the URLs for a website that are available for crawling.

Indexed pages – How many pages you have indexed in Google.

robots.txt – a text file used to instruct web robots how to crawl pages on their website.

How well can the search engines find & index individual pages?

 

This is how you tell search engines what content is on each page so they can index it correctly and show it in relevant search queries.  I.e we have to ensure that H1 tags, title tags, meta descriptions are all updated.  

Is your website easy to navigate?

 

Your website´s navigation structure is important as it provides internal links to every page on your site and points search engines to the most important pages, which also allows pages to be indexed.

Optimization

After implementing SEO improvements outlined above, the next step is:

Great Website - As obvious as it may seem, having a great website is incredibly important. And it is not just about the looks, sure it has to be visually appealing, but it also has to be easy to navigate, display clear & unique selling points and CTA´s, be responsive and have relevant and unique content that really connects with your audience.

Content Creation - Developing relevant & engaging content is a must. It´s all about what your target audience are searching for, and we´ll know this from our keyword research. Long-term content plan that aligns with your overall marketing goals should be in place in order to maximize the exposure.

Building Trust and Authority - External links to your website help you rank better, plus it is an excellent way to drive traffic to your website. The more good quality links, the better. Ways to go are: Websites with qualified / high volume traffic, business directories, industry sites and blog content

Let´s talk about how we can help