Google Ads is one of the quickiest way to start attracting quality, high intent traffic to your website.
Google is default advertising medium with over 4 bilion searches per day. So if you´re not maximizing the search opportunities this presents, your competitors will be.
We think about Google Ads as a default advertising mechanism. It is all about owning as much real estate in Google search results as possible, both paid and organic listings. When it comes to Google Ads, understanding exactly what your target audience is searching for is going to help ensure that your business appears in one of the top 4 paid positions (even if your website isn’t ranking for those terms as yet). The bottom line is your competitors are there, so you need to be there too.