LinkedIn is the best option for B2B marketing given it is a professional networking site. It allows businesses to directly reach out to individuals within their network & beyond, and directly connect with people who are engaging with your content. LinkedIn can be especially useful with a solid content plan – it’s all about providing and sharing useful information to help your audience. Plus it's a great way to position yourself as an industry leader on a specific topic and provide informative resources. One of the key benefits of LinkedIn is the ability to target by interest and job function, which allows you to be very specific.