Social media is a powerfull tool for small to medium sized businesses, however it takes big commitment to get it right. Given the nature of social media, it requires lots of attention, love and wilingness to engage directly with your audience. With a smashing strategy and careful planning, social media can become an immense asset for your business.
The key is to choose the social media strategy that´s best suited for your business, and focus only on few social media channels. It is better to do one or two really well than do all of them badly.
With the above in mind, social media isn’t suited for all businesses. If your target audience isn’t hanging out there, you shouldn’t either. It’s all about understanding who your target audience is, what their wants & needs are, and where you’re going to get the best return on investment for your marketing efforts.